Reference · Guides
Outreach: customers and jobs
Esy outreach emails people from your own mailboxes: businesses that might buy from you, and the people who hire at companies you want to work for. An agent does the research and drafts every email; you sign off before anything sends.
In design
Outreach is being designed in Esy OS (the Outreach section of /agency). This guide explains how it will work. The API endpoints aren’t public yet; this page will link to them when they are.
One engine, two lanes
Selling to a business and asking for a job look different, but underneath they’re the same problem: a decision inside an organization, made by a small group of people, approached with a few careful emails. So Esy runs both on one engine. Customers and Jobs are two lanes with different settings, not two products.
Customers vs Jobs
What changes between the two lanes:
| Customers | Jobs | |
|---|---|---|
| What you want | A sale: pages, a retainer, fractional work | A role or a contract |
| Who you target | Businesses that fit your rules, like roofers in Texas or small agencies | Employers you would actually want to work at |
| How targets are ranked | A fit score with its reasons: reviews, thin service pages, not a franchise | LAMP, from The 2-Hour Job Search: Motivation 0–3, Posting 1–3, Advocacy yes/no |
| Who decides | Usually one person: the owner or GM, sometimes an office manager | A hiring manager and a recruiter, plus someone inside who will vouch for you |
| Why now | Storm reviews, a new location, hiring crew leads | A posted role |
| Volume | Tens to hundreds of businesses, with daily caps per mailbox | At most 5 employers active at once, 2 people at each |
| Follow-up rhythm | 3–4 emails over about two weeks; stops when anyone there replies | 3B7: no reply in 3 business days, write to a second person; at 7, one follow-up to the first |
| The email | A short pitch with your offer. It is a sales email, so it carries an unsubscribe link and your postal address | Under ~75 words, asking for advice, not a job. It gets the same safeguards anyway; a contract pitch is a sales email and goes separately |
| Sent from | A dedicated outreach address, like [email protected] | Your own address, one to one |
| Sign-off | Every first email, then spot checks on follow-ups | Every email |
| Finish line | They become a client | An interview, then an offer |
What every lane shares
- You sign off. Nothing sends until you approve it, and every first email is reviewed by a person.
- Every fact has a source. Each email address, name, and reason to reach out records where it came from and when it was read, so a draft never says anything Esy can’t point to.
- No guessed addresses. Esy never emails an address made up from a name pattern. US anti-spam law treats generated addresses as an aggravating violation.
- Stop means stop. An unsubscribe or a “please stop” reply puts that person on a do-not-contact list across every lane, permanently.
- LinkedIn stays manual. LinkedIn’s terms ban automation, so it only ever appears as a task for you.
How the work flows
- Set who fitsWrite the rules for the lane: for customers, the kind of business; for jobs, the roles and employers you want. Rules are versioned, so you can see why the list changed.
- Esy finds themAn agent builds the list, finds who decides at each one, finds a real way to reach them, and looks for a reason that’s true this month.
- Approve the accountEach account comes to you as a dossier: why it fits, why now, who decides, how to reach them, and what we’d say. Approve it, ask for one more person, or mark it not a fit.
- Sign off the emailThe agent drafts the first email from the dossier. You read it, edit it if you like, and sign it off.
- Replies come to youEsy sends on schedule, keeps follow-ups in the same thread, stops the moment someone replies, and puts the reply in front of you with a suggested answer.